I had borrowed a trade show booth and bartered with the event organizers to give me the booth space for free. Admittedly, it is hard, but it forces you to get creative with your strategy and come up with solutions you would never have thought of. Sometimes it’s not until things get really tough that we find the gears that allow us to shift into overdrive - that is what bootstrapping does for you. As humans, we prefer to put in only as much effort as we need to, but whether we recognize it or not, we all have extra gears. When you bootstrap, you are forced to get good fast. And, finally, it helps you maintain control of your company while finding the right partners to help you scale. Second, and counterintuitively, it can help attract the right talent. First, it helps you to stay scrappy and to realize talents you may not know you even had. Though taking money from investors might seem like the path to success, bootstrapping has several advantages. As financing dries up, entrepreneurs would do well to remember the benefits of bootstrapping. Public and private markets alike are starting to remember this, correcting for years of overly exuberant startup funding. But building a profitable, sustainable business is still really hard.
As the past few years have shown, raising money for a startup is easy.
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